PRIME COLLECTIVE is a modern music company, which got its start as an artist management organization and has now expanded into label services, publishing, booking, artist support services, marketing, branding and digital services.

Founded by CEO Mirza Radonjica, PRIME COLLECTIVE currently has offices in Copenhagen and London. Our roster includes artists such as DISTANT, CABAL, Møl, Siamese, BLACKGOLD, and many others.

Our mission is to provide the highest level of service and support to our artists in all aspects of their careers.

We view artists and songwriters as our clients. Our job is to be a service provider to them. Viewing artists and songwriters as clients changes many of the historic assumptions of the music industry. Since they are clients, it is not their job to keep PRIME COLLECTIVE in business; it is PRIME COLLECTIVE’s job to add value to their businesses.